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The Importance of Real Estate Investor Clubs
Being the founder and President of Hawaii Real Estate Investors, I can’t stress enough the value provided by being part of your local real estate investors club. Real estate investor clubs are common across the country and can be found in most major cities. Some of...
Who Needs a Business Advisor?
The simple answer to the seemingly complex question of “Who needs a business advisor?” is everyone responsible for operating a business. That’s right, the Fortune 50 CEO to the one- person show needs an advisor. The CEO of a public company has mentors as well as a...
Mind Your Own Business!
The concept of minding your own business means that while you are grinding away at your day job you need to be investing in your future and minding your own business. Pretty soon you’ll be able to walk away from that day job and mind your own business full time. The...
Get Out of the Rat Race
We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn...
Prepare for Lift Off!
Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to...
Put it to Work!
In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you...
Search & Implement
People only remember the extraordinary, strange, wild, surprising, and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could...
Science of the Memes
Today I'd like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can...
Decoding WOM Messages
Today's lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you...
WOM Meets Customers Head-On
Today we'll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the...
Harness the Power of WOM
Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand...
Word of Mouth Tactics – Part 3
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of...
Word of Mouth Tactics – Part 2
In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it...
Word of Mouth Tactics – Part 1
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of...
Multiply on Your Maximizing Resources – Part 4
The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Go Big...
Multiply on Your Maximizing Resources – Part 3
Over the last few posts we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Today...
Multiply on Your Maximizing Resources – Part 2
Last time we talked about how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we’ll talk about the next three: Olympic-Size Sales Staff Open...
Multiply on Your Maximizing Resources – Part 1
The next series of posts will cover how to take maximizing resources and multiply them for even bigger results. In this first of the four part series we’ll cover: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Call in the Troops Finding and...
A Good Business Plan
The Business Plan is a key element to the success of any business venture. Building a plan forces you methodically to analyze what needs to be done to create a successful business, at start up and in the future. Some questions that should be answered with a business...
What if I don’t know where to start with real estate investing?
If you’re going to make money by investing in real estate, first you need to determine your financial goals. Do you need to make money quickly, invest for your children’s college fund, or build wealth for your retirement? Once you determine your financial goals, you...